Analyst Breakfast Briefings:

Wednesday 22nd July 2009,  8.00 am to 9.00 am

Exclusive to Conference Delegates & Speakers

As exclusive new feature of IP&TV North America conference, delegates and
speakers will benefit for this exclusive learning and networking opportunity.
Informa have assembled a group of the leading analyst in the IP&TV industry.
 The Breakfast Briefings allow you to meet these industry influencers  in an informal
and relaxed atmosphere, to ask the questions pertinent to your business, in the
company of like-minded peers.

Each Analyst will host a small table of up to 8 people discussing a different key theme, as outlined below. To book your seat of your preferred table, reply now to: gavin.whitechurch@informa.com


Table 1:

Accelerating Innovation: Leveraging platform flexibility to develop and extend interactive applications that enhance TV experiences.

Service Providers are looking to enhance their subscriber's TV viewing experiences, taking advantage of Web 2.0 capabilities, without replicating PC-based web experiences on the TV.  This discussion will focus on the various platform-based approaches to developing "open" and flexible development environments and ecosystems, explore technical barriers to adoption, such as STB processing power, DRM, and quality assurance, and business model challenges.


Yoav Schreiber
Senior Analyst, Digital Media Infrastructure
Current Analysis


Table 2:

Interactive TV Business Models Driving Revenue Growth

Although IPTV continues to provide new opportunities for operators through VOD and over-the-top (OTT) TV services, these same services continue to remain the core offerings of IPTV today. Telcos remain focused on deriving new services in order to differentiate from competitors through strategic content acquisition, making the most of interactive EPGs, utilizing aggregators and integrators, using targeted advertising insertions and employing IP Multimedia Subsystem (IMS) technology. Despite all of these additional services, are the telcos creating new revenue streams? This panel will discuss what interactive TV business models are currently driving revenue generation.

Shane Walker
Research Analyst
Connected Home Group
IMS Research


Table 3:

IPTV Middleware and Service Delivery Platforms

This will be a discussion of the current status, service capabilities and trends surrounding IPTV middleware and service delivery platforms. Middleware is at an inflection point, poised to enable Telcos to beat the best efforts of pay TV competitors, by enabling multi-play, multi-screen services.

Steve Hawley
Principal Consultant
TV Strategies


Table 4:

Advanced Advertising Models for the Television

Advanced advertising for the television is still in it infancy however it is clear that it is very important for everyone in the advertising community. The discussion will center around some of the significant trials and successful regional models from Cable, IPTV and Satellite. Topics will include issues that are holding advanced advertising back and what is being done to break through these barriers.

Mike Galli
Analyst
MRG


Table 5:

How to Build a Hybrid Pay TV/OTT Service

There is much debate about the threat of Over the Top (OTT) video to Pay TV business models, but there is also the potential to build a hybrid model. Initiatives like Comcast's Fancast Internet TV portal and the recent deal by Sky and Microsoft to leverage Xbox as a hybrid OTT/Pay TV set top box, show that there may be room to build solutions that leverage the best of both worlds. In this breakfast panel, we will discuss what it will take to build hybrid solutions that are both attractive to consumers and sustain business viability. Considerations will include a discussion of changing consumer behavior, content walled gardens versus open video browsers, changing user interfaces and remote controls, subscription and authentication models, interactive advertising, hardware platforms, and home networking options for bridging the gap between the Internet and the home's TVs. A snapshot of current OTT models will be provided, including the various OTT set-top box platforms and Widgets-enabled TVs.

Brian Mahony
Managing Director
Trender Research